Roger Snider is a photographer and director known for many high-profile projects and campaigns, including 12 years as the creative choice behind the Dos Equis “Most Interesting Man in the World” campaign. Whether his photos are displayed 20 stories above NYC, a Hollywood billboard, in Time Magazine or National Geographic; in campaigns for State Farm, Northwestern Mutual and ESPN - Roger's work is everywhere you look.
What began as a Snider’s personal exploration into the arena of large trucks, truckers and life on the road, has grown into his well-received and celebrated series’ of romanticized tricked-out big rigs around the world. Roger is known as THE go-to photographer and director for complex projects involving these vehicles.
Roger's flexibility on set, rapport with his portrait and lifestyle subjects, and ability to get and deliver the needed shots on schedule and on budget-have earned him the confidence and repeat business from hundreds of clients.
Educated first by his Dad, an aerial photographer in Miami, Roger went on to earn his B.F.A. at the University of Florida. He cut his teeth in the gallery scene in New York City before relocating to Los Angeles in 2004, where he also became a member of Local 600. The McCaig/Welles Gallery exhibition in Williamsburg Brooklyn of Snider's Hair series garnered spectacular accolades, and several new exhibitions are in the works.
Roger Snider is on the road constantly, works as a local in LA and NYC, and makes his home with his wife and son in the Northern Rockies.